About Us
We continue this journey with the Inspired Choice brand, together with our team members who are experts in their fields.
Our goal is to introduce our guests to the products we create in our own cocktail laboratory and introduce them to brand new flavors. Our products are made with premium ingredients and fresh fruit, and are alcohol-free. We aim to make the experience of making cocktails at home enjoyable while also offering unique flavors and innovations.
Onur Balk, founder of Inspired Choice, has achieved numerous awards in his 20-year career in the food and beverage industry. After receiving training at Drink Factory Bar Termini 69 Colebrookerow in London, he returned to Istanbul to establish his own cocktail and mixology laboratory, Inspired Choice. Also providing consulting services to bars in Europe and the United States, Onur Balk innovates the industry with his handcrafted bitters, infusion blends, spicy sauces, and natural syrups.